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Founder-led digital studio · Based in Australia, working worldwide

Custom websites and digital products, designed and built around your business.

UI Forge Studio is a founder-led web design and development studio for businesses that need a clearer website, a stronger online store or a digital product shaped around a real workflow. Based in Australia, working with clients worldwide.

A specimen of the studio’s system: a designed page fragment set in the site’s own typefaces beside the type scale, colour palette and tokens it is built from — design and development as one system.

Designed and built by the same person · Next.js · zero animation

Model
Founder-led
Base
Australia · clients worldwide
Craft
Design + development
Response
Within two business days

Design and development in the same hands. Nothing is lost between a designer's concept and a developer's build, so what you approve is what gets shipped, and it performs.

01Problems we solve

Sound familiar?

  • 01

    Your website feels out of date

    It no longer reflects the quality of your work, and you hesitate to send people there.

  • 02

    Enquiries are low or poorly matched

    Visitors arrive, skim and leave without contacting you, or the wrong kind of client gets in touch.

  • 03

    Mobile feels slow or awkward

    Most of your visitors are on a phone, and the experience is costing you their attention.

  • 04

    The template is dictating the business

    The platform decided the design instead of the design following what your business does.

  • 05

    You need a product, not just a website

    A portal, dashboard, booking system or mobile app, and no one to shape it properly.

  • 06

    Nobody owns ongoing website care

    Updates pile up, things quietly break, and there is no one accountable for keeping it healthy.

02What we build

Built for the way your business works

01

Custom websites

Our recommended path for growth

For businesses that need more flexibility, performance and room to grow. Built with modern technology such as Next.js, your website is structured for speed, search visibility and a consistent experience across devices, with no restrictive templates.Explore custom website design →

02

Website redesign

Rework content, UX and technical foundations without losing the URLs, content and search value that already work.Explore website redesign →

03

E-commerce

Shopify store development for most stores, and custom Shopify storefronts for established brands that have outgrown theme constraints.Explore Shopify development →

Next.js
React + React Native
Shopify + Hydrogen
WordPress
Webflow
HubSpot CMS
Performance + SEO
Accessibility

See all web design and development services →

03The right platform

Tell us about the business. We will recommend the right platform.

You should never have to choose between WordPress, Webflow, Shopify, HubSpot or a custom build yourself. Tell us what your business does, what is not working and what you want to achieve. We will recommend the approach that fits your needs, workflow, budget and long-term plans, and explain the reasoning in plain language.

  1. 01You tell us about your business, goals and what needs to change.
  2. 02We recommend a platform and approach, and explain why it fits.
  3. 03You receive a clear written proposal with scope, timeline and investment.
  1. 01What you tell us

    • What your business does
    • What is not working today
    • Who edits content, and how often
    • Systems the site must connect to
    • Commerce or application needs
    • Budget and timeline
    • Long-term plans
  2. 02What we weigh

    • Editing control
    • Flexibility
    • Performance
    • Running cost

    Weighed against your workflow and plans, not against a preferred stack.

  3. 03What you receive

    One recommended platform and approach, with the reasoning explained in plain language.

    Drawn from

    • Next.js
    • WordPress
    • Webflow
    • HubSpot
    • Shopify
    • React Native
    • Custom application
How a recommendation is reached — the platform follows the brief, never the other way round.

04Selected work

One project, documented in full

Every project is documented end to end — context, decisions, technical approach and clearly labelled outcomes.

05How we work

A clear path from discovery to launch — with support when you need it.

Strategy, design and development stay connected throughout the project, with one accountable point of contact from the first conversation to go-live.

  1. Plan & design

    01

    Discover

    Business goals, users, constraints and what success needs to change.

  2. 02

    Define

    Scope, sitemap, platform, functionality, timeline and investment.

  3. 03

    Design

    Responsive layouts shaped around real content and customer journeys.

  4. Build & launch

    04

    Build

    Production-ready development using the platform agreed during discovery.

  5. 05

    Test

    Devices, browsers, accessibility, performance, forms and key journeys.

  6. 06

    Launch

    Managed go-live, redirects, analytics, search checks and handover.

  7. 07

    After launch

    Support

    Optional maintenance, monitoring, content updates and focused improvements — or a clean handover if you prefer to manage the site internally.

    See our full website design and development process →

06Why UI Forge Studio

Direct, senior-level collaboration

UI Forge Studio is founder-led. You work directly with the person designing and building your project: one accountable point of contact, from the first conversation to launch and beyond. More about the studio →

  • Design and development together

    The person designing your project is the person building it. Nothing is lost in handover.

  • The right platform, recommended

    You never have to choose a technology. We recommend and explain the reasoning.

  • Built to perform

    Fast loading, stable layouts and crawlable, well-structured pages are treated as requirements, not extras.

  • Honest about size

    A founder-led studio, and clear about it. You always know who you are working with.

07Scoping and investment

Every project is scoped around what your business actually needs

Rather than forcing different businesses into the same package, we begin with your goals, required functionality and long-term plans. After an initial discovery conversation you receive a clear proposal outlining the recommended approach, project scope, timeline and investment. What affects the investment: number of unique layouts, design complexity, content, functionality, e-commerce and application features, integrations and ongoing support.

Read: Website cost — what actually affects the price?